Advertising Is Passive Patience
Advertising is passive patience in the sense that we are always in a state of wait or better yet anticipation of the material we put out, we all know on some level that certain results will come to pass from our efforts whether good or bad. The phrase “this too shall pass” holds true, no special effort is required on your part once you put a message into play, from the moment your open for business and in every waking moment you are constantly putting offers into play creating ripple effects in the environment you influence. you could be provoking an emotion in someone or be building a value proposition and maybe not finish it, decide to forget it, but the reality is whatever it is it stays on your permanent record and can be later be used to discredit or approve you. On your own, personally it will lead to episodes of guilt time and again. YOU KNOW THIS! This can happen when a client is being proposed by you and you move on to other things. Another competitor comes along and sells the same product and moves on to other things as well, you two haven’t maintained contact whether personal or basic brand visibility but a third person comes in and because the client is sales ready and educated about the product from you he closes the sale.
It’s not new information when such things come to pass you have passively waited for this eventuality. now to go back to the emotion example, emotions are like bricks they build on each other so subsequently if you are provoking positive emotions in someone or yourself they will build and the results could be wonderful! the opposite holds true for negative emotions YOU KNOW THIS! now at this point you must be thinking this is about cause and effect and it is, but I would like to make you aware of the laps in time between cause and eventual effect, this is the state we live in day in and day out the passive patience for effect. I think once we are consciously aware of this we can more readily chose to be more proactive about the negative outcomes we know are on their way and replace worry with action, usually constant brand maintenance does the trick, stay consistent, free ourselves and let the good times roll! Yes let the good times roll out because their coming either way and if you choose to make them better during the laps of cause and effect, go ahead the future is guaranteed!